Insights.

Insights.

Clear thinking shaped by real projects, real constraints, and real organisations.
Clear thinking shaped by real projects, real constraints, and real organisations.

What we’re learning, along the way.

These articles share what we’re learning from delivering video, events and internal communications in complex organisations. Practical insights, honest observations, and ideas you can actually use — not theory for theory’s sake.

What we’re learning, along the way.

These articles share what we’re learning from delivering video, events and internal communications in complex organisations. Practical insights, honest observations, and ideas you can actually use — not theory for theory’s sake.

What we’re learning, along the way.

These articles share what we’re learning from delivering video, events and internal communications in complex organisations. Practical insights, honest observations, and ideas you can actually use — not theory for theory’s sake.

Owen Vittanuova, Managing Director at Paradigm, seated in a studio setting and speaking to camera during an AI presenter cloning experiment, filmed with soft studio lighting and a calm, professional backdrop.
10 Feb 2026
Video & Production Craft
AI experiments - what we’ve learned about cloning presenters.

We experimented with AI presenter cloning to test how realistic it really is. Here’s what worked, what felt uncanny, and where the technology makes sense in real-world video production.

Read insight

Owen Vittanuova, Managing Director at Paradigm, seated in a studio setting and speaking to camera during an AI presenter cloning experiment, filmed with soft studio lighting and a calm, professional backdrop.
10 Feb 2026
Video & Production Craft

AI experiments - what we’ve learned about cloning presenters.

We experimented with AI presenter cloning to test how realistic it really is. Here’s what worked, what felt uncanny, and where the technology makes sense in real-world video production.

Read insight

Owen Vittanuova, Managing Director at Paradigm, seated in a studio setting and speaking to camera during an AI presenter cloning experiment, filmed with soft studio lighting and a calm, professional backdrop.
10 Feb 2026
Video & Production Craft
AI experiments - what we’ve learned about cloning presenters.

We experimented with AI presenter cloning to test how realistic it really is. Here’s what worked, what felt uncanny, and where the technology makes sense in real-world video production.

Read insight

Professional broadcast camera set up on a coastal cliff edge for a corporate livestream, with a speaker blurred in the background and the sea beyond.
4 Feb 2026
Events, Broadcast & Live
How to keep livestreams running when the internet lets you down.

Worried about livestreams failing due to poor internet? Learn how multi-path connectivity using wired, mobile and satellite networks keeps live broadcasts running — even in the most challenging locations.

Read insight

Professional broadcast camera set up on a coastal cliff edge for a corporate livestream, with a speaker blurred in the background and the sea beyond.
4 Feb 2026
Events, Broadcast & Live

How to keep livestreams running when the internet lets you down.

Worried about livestreams failing due to poor internet? Learn how multi-path connectivity using wired, mobile and satellite networks keeps live broadcasts running — even in the most challenging locations.

Read insight

Professional broadcast camera set up on a coastal cliff edge for a corporate livestream, with a speaker blurred in the background and the sea beyond.
4 Feb 2026
Events, Broadcast & Live
How to keep livestreams running when the internet lets you down.

Worried about livestreams failing due to poor internet? Learn how multi-path connectivity using wired, mobile and satellite networks keeps live broadcasts running — even in the most challenging locations.

Read insight

A wooden table in soft natural light with a notebook, pen and coffee cup, suggesting a moment of focused planning and reflection.
27 Jan 2026
Strategy & Direction
Delivery to direction: How Paradigm’s way of working has evolved.

As communications teams face growing pressure, speed alone isn’t enough. This article explores Paradigm’s shift from delivery-led outputs to clearer direction — and why joined-up thinking now matters more than ever.

Read insight

A wooden table in soft natural light with a notebook, pen and coffee cup, suggesting a moment of focused planning and reflection.
27 Jan 2026
Strategy & Direction

Delivery to direction: How Paradigm’s way of working has evolved.

As communications teams face growing pressure, speed alone isn’t enough. This article explores Paradigm’s shift from delivery-led outputs to clearer direction — and why joined-up thinking now matters more than ever.

Read insight

A wooden table in soft natural light with a notebook, pen and coffee cup, suggesting a moment of focused planning and reflection.
27 Jan 2026
Strategy & Direction
Delivery to direction: How Paradigm’s way of working has evolved.

As communications teams face growing pressure, speed alone isn’t enough. This article explores Paradigm’s shift from delivery-led outputs to clearer direction — and why joined-up thinking now matters more than ever.

Read insight

Photo of Paradigm Creative's website in development.
21 Jan 2026
Comms & Engagement
New year, new us: Here’s to the next chapter of Paradigm Creative.

Why Paradigm refreshed its brand, what’s changed in the way we work, and how a clearer focus is helping enterprise teams communicate with impact.

Read insight

Photo of Paradigm Creative's website in development.
21 Jan 2026
Comms & Engagement

New year, new us: Here’s to the next chapter of Paradigm Creative.

Why Paradigm refreshed its brand, what’s changed in the way we work, and how a clearer focus is helping enterprise teams communicate with impact.

Read insight

Photo of Paradigm Creative's website in development.
21 Jan 2026
Comms & Engagement
New year, new us: Here’s to the next chapter of Paradigm Creative.

Why Paradigm refreshed its brand, what’s changed in the way we work, and how a clearer focus is helping enterprise teams communicate with impact.

Read insight

Broadcast video camera, cine lenses and audio recorder arranged on a table with shot list and run-of-show documents, representing a planned video production workflow.
11 Dec 2025
Video & Production Craft
How to turn one video brief into a full content engine.

How smarter planning can turn a single video brief into a multi-channel content engine that delivers more value without increasing budgets.

Read insight

Broadcast video camera, cine lenses and audio recorder arranged on a table with shot list and run-of-show documents, representing a planned video production workflow.
11 Dec 2025
Video & Production Craft

How to turn one video brief into a full content engine.

How smarter planning can turn a single video brief into a multi-channel content engine that delivers more value without increasing budgets.

Read insight

Broadcast video camera, cine lenses and audio recorder arranged on a table with shot list and run-of-show documents, representing a planned video production workflow.
11 Dec 2025
Video & Production Craft
How to turn one video brief into a full content engine.

How smarter planning can turn a single video brief into a multi-channel content engine that delivers more value without increasing budgets.

Read insight

Broadcast video camera and project shot list on a desk in a calm, light-filled workspace, representing structured planning for video projects.
25 Nov 2025
Strategy & Direction
How to keep your video project running smoothly.

Why one focused strategy session can prevent scope creep, protect budgets and keep video projects running smoothly from start to finish.

Read insight

Broadcast video camera and project shot list on a desk in a calm, light-filled workspace, representing structured planning for video projects.
25 Nov 2025
Strategy & Direction

How to keep your video project running smoothly.

Why one focused strategy session can prevent scope creep, protect budgets and keep video projects running smoothly from start to finish.

Read insight

Broadcast video camera and project shot list on a desk in a calm, light-filled workspace, representing structured planning for video projects.
25 Nov 2025
Strategy & Direction
How to keep your video project running smoothly.

Why one focused strategy session can prevent scope creep, protect budgets and keep video projects running smoothly from start to finish.

Read insight

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Brilliant comms begin with a conversation.

Drop us a message, or better still drop by the studio for a cup of Yorkshire's finest.

Paradigm Creative Ltd registered in England and Wales with company number 07591513, at Bates Mill, Colne Road, Huddersfield, HD1 3AG.

© Paradigm Creative. All rights reserved.

Brilliant comms begin with a conversation.

Drop us a message, or better still drop by the studio for a cup of Yorkshire's finest.

Paradigm Creative Ltd registered in England and Wales with company number 07591513, at Bates Mill, Colne Road, Huddersfield, HD1 3AG.

© Paradigm Creative. All rights reserved.

Brilliant comms begin with a conversation.

Drop us a message, or better still drop by the studio for a cup of Yorkshire's finest.

Paradigm Creative Ltd registered in England and Wales with company number 07591513, at Bates Mill, Colne Road, Huddersfield, HD1 3AG.

© Paradigm Creative. All rights reserved.