Travel was restricted. Teams were already working in very different ways across regions. A significant number of new staff had arrived.

Bringing everyone to one place wasn’t on the table… but creating a real sense of connection really mattered.

A lot of organisations find themselves in a similar position: a major announcement or launch is ready to go but the audience is spread across multiple time zones and working patterns.

Making people feel included.

In this project, our challenge wasn’t really about sharing information anymore. It was making sure people felt part of it.

That’s where live video and broadcast-style production becomes so valuable for global teams. 

We encourage its use for everything from product launches and leadership updates to hybrid conferences, training sessions and large-scale internal campaigns. 

When it works well, it creates a shared moment that feels consistent across regions but still lands locally.

Behind the scenes, these productions rely on a mix of central production teams and local crews working across different countries. Camera operators, producers, sound engineers and technical teams all need to stay aligned in real time, without being in the same room. 

Increasingly, organisations are adopting hybrid models that balance control and flexibility, keeping creative direction central while delivery happens closer to the audience.

Practical challenges.

Time zones can make planning and rehearsals difficult, especially when you’re trying to include everyone in something happening live. 

Travel can be expensive and moving equipment between countries adds more complications. On the technical side, differences in internet reliability and broadcast infrastructure can affect how smoothly a live event runs.

Then there’s everything around compliance and local regulation, from filming permissions and drone rules through to copyright requirements, which can vary significantly from country to country. 

Data protection can also influence how content is captured and shared. On top of that, messaging often needs subtle adjustments depending on region, so it lands well without losing consistency.

Rather than trying to replicate a traditional event online, the Dunnhumby project was built as a live broadcast designed around participation.

Creating an experience.

The production was based in Dunnhumby’s London office, which became the creative foundation for the whole experience. We used the space to shape the broadcast, making everything an authentic part of the business.

We created three temporary studios within the office so multiple sessions could run alongside each other. This allowed different strands to happen in parallel while still feeling cohesive. It also helped maintain a pace that felt more like a broadcast than a traditional presentation.

To make it work globally, we scheduled multiple live sessions across time zones so colleagues could join at points that worked for them. Throughout the broadcast, we had to build in ways for people to take part directly, including polls, quizzes and interactive features within the platform. 

An audience wall brought in contributions from across regions, and breakout sessions alongside on-demand content extended the experience beyond the live moments.

The result was a global strategy launch that felt connected and engaging, rather than something people simply watched. 

With 95% attendance across the organisation and an average of nine interactions per participant, engagement stayed consistently high throughout. More importantly, it helped people feel connected, even though they were miles apart.