Case Study
Dunnhumby Live
A global strategy launch, delivered live to a distributed workforce.
CLIENT
01
The Challenge
How do you bring a global team together when being together isn’t an option?
dunnhumby needed to launch an ambitious new global strategy to a team of over 2,000 people. With travel restricted and offices operating differently around the world, bringing everyone together in one place wasn’t possible.
At the same time, a growing number of colleagues had joined the business during the pandemic — many of whom had never met their teams in person or set foot in a dunnhumby office. The challenge wasn’t just sharing information, but creating a sense of connection, energy and shared direction across a fully distributed workforce.
02
The Approach
A broadcast designed not just to inform, but to involve everyone.
We proposed a live broadcast rooted firmly in dunnhumby’s own environment, using their flagship London office as the backdrop. The event branding took cues from the building itself, helping the broadcast feel authentic and recognisably “dunnhumby”.
To support a dynamic, multi-strand programme, we designed and built three temporary studios across the office. This allowed sessions to run concurrently and independently, giving the event pace and flexibility without losing coherence.
To make the event truly global, we scheduled multiple live sessions across different time zones, ensuring everyone in the business had the opportunity to attend. Interactivity was built into the broadcast throughout — with quizzes, polls and live features integrated directly into the digital platform.
We also introduced an ‘audience wall’, encouraging participation from colleagues across regions and levels of seniority, alongside breakout sessions and on-demand content to extend engagement beyond the live moments.
03
The Outcome
A global strategy launch that felt shared, energising and human.
The results reflected both the reach and the resonance of the event. The broadcast achieved 95% attendance across the global organisation, with every attendee interacting an average of nine times throughout the programme.
More importantly, the event generated a genuine sense of excitement, openness and collaboration — helping colleagues feel connected to each other and to the future direction of the business, despite the physical distance between them.
