Case Study
Yorkshire Air Ambulance
Immersive storytelling to support life-saving work
CLIENT
01
The Challenge
A life-saving service relied on public support — but its story needed to travel further.
Yorkshire Air Ambulance (YAA) provides a rapid-response emergency service across Yorkshire, serving a population of around five million people across four million acres. What’s less widely known is that YAA is a registered charity, relying on public awareness and voluntary donations to keep its helicopters in the air.
To help take their story into communities, schools and public events, YAA had invested in two outreach vehicles. They needed content that could engage people of all ages, explain the reality of their work clearly, and turn the vehicles into welcoming, memorable learning environments.
02
The Approach
We created experiences that let people step into the cockpit and see the mission for themselves.
From the outset, we worked closely with YAA to understand the audiences the vehicles would reach and what would genuinely capture their attention. The ambition was simple: make people feel part of the crew, not just observers of the work.
That meant capturing real aerial footage — a challenge given the operational constraints of emergency flights. Through careful planning and bespoke engineering, we developed an unobtrusive external camera rig that allowed us to film genuine flight footage safely, without disrupting operations.
We built an immersive cockpit-style installation at the front of each vehicle, complete with pilot seating and curved screens that mirrored the view from the air. This was balanced with documentary-style films at the rear of the vehicle, alongside interactive infographic content delivered through iPad kiosks. The project later expanded to include an animated children’s story, extending the experience into schools.
03
The Outcome
The outreach vehicles became places where curiosity turned into understanding — and support.
The finished installations gave YAA a flexible platform to connect with audiences across Yorkshire. Visitors could experience the perspective of an air ambulance crew, understand the challenges they face, and see clearly how public support helps save lives.
By combining immersive video, interactive content and clear storytelling, the programme strengthened engagement, supported fundraising, and helped YAA build lasting connections within the communities they serve.
