Case Study
Kantar Festival of AI
Designing, delivering and streaming Kantar’s Festival of AI as a connected global experience.
CLIENT
01
The Challenge
Make an internal conference feel anything but internal.
Kantar wanted to transform a three-day internal conference into something refreshing, fun and genuinely engaging — a moment that colleagues across the business could dip into, enjoy and take value from, wherever they were in the world.
The brief went beyond content delivery. The Festival of AI needed a cohesive vision that lived both physically and digitally, activated across Kantar’s London headquarters and streamed globally. Crucially, the event had to feel light, inclusive and energising, without losing clarity or purpose.
Paradigm was asked to take the core festival concept and fully realise it — shaping the experience, the environment and the broadcast so no office or colleague felt like an afterthought.
02
The Approach
One event, many experiences, designed to work together.
We worked end-to-end across events, streaming and video, ensuring every element reinforced the Festival of AI identity and experience.
Design & Video
Using Kantar’s chosen festival theme and early mock-ups, we developed a suite of session-specific stings, branded timers, countdowns and a flexible PowerPoint template that any speaker could confidently use. These assets ensured consistency across sessions while giving presenters the freedom to focus on delivery.
Event Design & Delivery
From initial site visits, we explored how Kantar’s London office could be fully immersed in the festival feel — funneling energy and movement toward a central main stage.
The stage design evolved through multiple iterations of mock-ups and 3D renders, transforming from a flat backdrop into a fully realised festival set. Truss structures, branded speaker stacks, layered 3D elements and a proscenium arch featuring the event name added depth, scale and visual impact.
The branding flowed throughout the building: hanging emblematic charms tied to session themes, custom signposts guiding attendees through the programme, bunting and flags bringing colour and momentum to shared spaces.
From an AV perspective, we managed the full lifecycle — install, live operation and de-rig. Specialist lighting allowed the stage to transition seamlessly between keynote discussions, demos, panels and evening entertainment, including live music. Discrete comfort monitors were built into branded housings, giving presenters clear sight of slides, timings and virtual contributors without breaking the aesthetic.
Large-format screens ensured visibility for all attendees, with live captions added to support accessibility. Audio was carefully engineered to remain crisp and controlled across spoken content, video playback and live music, with discreet speaker placement maintaining focus on the stage.
Streaming & Broadcast
To bring global colleagues into the experience, all main stage sessions were streamed live. A three-person film crew captured the event with a mix of wide and close-up angles, while our streaming engineer mixed the show in real time.
A dedicated virtual speaker liaison ensured remote contributors felt fully connected — managing slides, live feeds, audio, audience questions and interaction with both in-room and virtual speakers.
We created a full broadcast asset pack so online audiences experienced the same branded production as those in the room, including lower thirds, session stings, music and holding slides highlighting upcoming sessions.
Immediately post-session, on-site edits enabled AI captions and dubbing to be added, with sessions re-uploaded quickly for on-demand viewing.
03
The Outcome
A global audience, one shared experience.
The Festival of AI brought colleagues together across locations, roles and time zones — creating a genuine sense of shared participation whether people were in the room or tuning in remotely.
The modular structure allowed colleagues to engage with the sessions most relevant to them, avoiding forced full-day attendance and respecting people’s time. The balance of clarity, flexibility and fun resulted in a memorable event that energised learning and collaboration.
Beyond the three days themselves, the event set a new benchmark for Kantar’s internal programming — establishing a format, tone and visual language that can be carried forward into future themes and events.
