Case Study
Launching Junior Jones
A cinematic lifestyle campaign introducing a new luxury stroller brand to Europe.
CLIENT
01
The Challenge
Launching a luxury brand before the brand existed.
Junior Jones came to market as a new luxury stroller brand, but the launch presented a unique challenge. The product was not yet in the country, the brand identity was still being finalised, and the project itself was highly confidential.
Despite this, Junior Jones needed a suite of launch films that would introduce the brand with confidence, feel premium from day one, and resonate with an audience of affluent parents-to-be. The content also needed to be flexible enough to adapt to the final brand direction once it was signed off.
02
The Approach
Flexible creative built around insight, not assets
Using Junior Jones’ consumer research as our starting point, we developed a number of creative routes designed to appeal to their target audience, independent of any fixed branding or product availability.
We cast a mix of male and female models and shot across urban locations and our studio, capturing lifestyle moments that felt aspirational, modern and emotionally engaging. In post-production, the films were shaped with bold text statements, refined motion graphics and a carefully crafted sound mix, giving the work the polish and pacing of a TV commercial.
This approach allowed the creative to flex once the final brand look and feel was confirmed, without compromising on production value or tone.
03
The Outcome
A confident European launch with a cohesive brand story
The result was a series of four quick-paced, ultra on-brand lifestyle films, each telling a distinct story about an individual product while maintaining a unified visual language across the set.
The films were unveiled at Junior Jones’ VIP launch event, marking the brand’s introduction to the European market. Alongside this, we captured the event itself, producing a pacey PR highlights film to support wider launch activity and brand communications.
