Case Study
Thermarmour
Launching a new life-saving technology for emergency and clinical use
CLIENT
01
The Challenge
Launching a life-saving brand demanded clarity, credibility and realism.
Thermarmour is a UK-based manufacturer specialising in thermal protection and hypothermia prevention, developing passive thermal technology designed to maintain core body temperature in critical situations.
As a new brand entering the market, Thermarmour needed to clearly communicate the value of this technology — not in theory, but in the real-world conditions where it is relied upon. Their products are used across emergency response, clinical care, military operations and outdoor environments, where trust, speed and reliability are non-negotiable.
Paradigm was asked to create a suite of films to support the launch of the brand and demonstrate Thermarmour’s products in action. The challenge was to bring this technology to life in a way that felt credible, authentic and grounded — showing how passive thermal protection performs under pressure, without overstatement or abstraction.
The content needed to educate, build trust and clearly articulate Thermarmour’s life-saving role to a global audience, from first responders and medical professionals to defence and outdoor specialists.
02
The Approach
Authenticity over assumption. Real conditions, real pressure.
To bring Thermarmour’s products to life, we designed a shoot built around realistic, high-stakes scenarios — placing the technology where it is genuinely relied upon.
We sourced a range of locations within a five-mile radius to maximise time on set while keeping logistics efficient. These included a hospital ward, wooded terrain, open water, and a private roadside location.
Working with a local mountain rescue team, we filmed during a live training exercise, following their procedures precisely. Using multiple cameras, we captured natural, unforced product use across open-water rescue scenarios, as well as stranded walker recoveries in wooded environments.
As part of the collaboration, a donation was made to the mountain rescue charity.
Military use cases were recreated with the support of a local airsoft team, who supplied uniforms and equipment. Drone footage simulated helicopter search sequences tracking red smoke flares, adding cinematic scale while remaining grounded in realism.
A cyclist collision scenario was filmed in a private car park, allowing a tightly controlled shoot without permissions or restrictions. A private ambulance service provided vehicles, equipment, and on-screen support, ensuring medical scenes were accurate and efficient.
Clinical environments were recreated in a disused hospital ward, with the ambulance team assisting to ensure correct patient handling and emergency procedures throughout.
03
The Outcome
Clear, credible content that earns trust under pressure.
We delivered a suite of five films, each fully edited, graded, and finished with a cinematic treatment. The content included professional sound design and foley for immersive realism, music scoring to heighten drama without overstating it and a flagship brand film combining footage from all of the scenarios.
Alongside the films, on-site action photography and studio-style product pack shots were captured to support the launch. These images were used across the Thermarmour website and marketing materials, creating a cohesive and professional visual identity.
The result was a confident, credible launch campaign that demonstrated Thermarmour’s technology in real-world conditions — helping audiences quickly understand its value and reinforcing the importance of passive thermal protection when it matters most.
