Case Study
Wired Health
A live global event reimagined for a digital audience
CLIENT
01
The Challenge
A flagship global event needed to stay live, relevant and engaging — without a physical audience.
WIRED Health Tech had built a strong reputation as a live event series, bringing together influential voices from across healthcare and technology. When the pandemic made an in-person event impossible, WIRED needed a way to deliver the same energy, insight and sense of occasion to a global audience online.
The challenge was not simply to stream content, but to recreate the pace, polish and credibility of a live WIRED event — while ensuring contributors and audiences could take part safely from around the world.
02
The Approach
We designed a live studio broadcast that combined global reach with the feel of a real event.
Working closely with WIRED, we reimagined Health Tech 2020 as a live digital experience, broadcast from a central studio at Kings Place. The production was designed to feel dynamic and editorial, maintaining the visual language and authority audiences expect from WIRED.
We created a live studio environment supported by a virtual greenroom, allowing speakers to join seamlessly from multiple locations. This enabled a diverse international line-up — with contributors joining from the USA, Rwanda and across Europe — while maintaining tight control over production quality and flow.
03
The Outcome
WIRED Health Tech 2020 reached a global audience with clarity, credibility and impact.
More than 500 digital delegates joined the live event, taking part from their homes and offices around the world. The programme featured fireside chats, panel discussions and presentations exploring the latest developments in healthcare technology, including insights from scientists directly involved in COVID-19 vaccine development.
The live broadcast format allowed WIRED to preserve the authority and momentum of the event, ensuring Health Tech 2020 remained a timely, relevant and trusted platform — even in a fully digital setting.
