Case Study
Wired x Kyndryl
Designing and delivering a live studio experience for global audiences.
CLIENT
01
The Challenge
Create a live broadcast that people want to watch — and rewatch.
Wired Consulting and Kyndryl set out to deliver a global thought-leadership event designed to engage a senior, international audience across technology and innovation. The ambition was to create a visually distinctive live broadcast that felt premium, credible and instantly recognisable — while remaining flexible enough to support panel discussions, solo presentations and long-tail on-demand viewing.
Paradigm was brought in to design and deliver the physical studio environment and live broadcast, working closely with Wired Consulting, who led audience attraction and post-event content distribution.
02
The Approach
A collaborative production model built around clear roles and shared goals.
Working in partnership with Wired Consulting, we jointly defined the deliverable list and production approach — ensuring the live experience, broadcast outputs and post-event content were aligned from the outset.
Paradigm led the studio design and broadcast production, transforming an empty warehouse into two fully realised studio environments, each with its own identity but unified by a shared visual language. Through site visits, 3D renders and detailed technical planning, we shaped the layout, lighting, furnishings and flow to support both multi-speaker panels and solo presentations.
Alongside the physical build, we designed a complete broadcast asset package — including session stings, lower thirds, picture-in-picture layouts, countdowns and digital prompts — ensuring a consistent, elevated viewing experience for live and on-demand audiences.
On the day, our camera and streaming teams captured and mixed the show live, integrating graphics, presentations and audience interaction in real time. A dedicated stage manager, guest liaison and makeup artist ensured speakers were prepared, comfortable and confident before going live.
Wired Consulting led the audience engagement strategy and handled the release and promotion of post-event content through their channels, ensuring the live broadcast extended into a structured on-demand programme.
03
The Outcome
Strong reach and engagement, driven through partnership.
The live broadcast attracted thousands of views, following a coordinated audience campaign led by Wired Consulting.
Post-event, the content was edited and released as a structured on-demand programme, driving hundreds of thousands of views to the landing page and millions of views across post-event content distributed through Wired Consulting’s channels.
By combining Paradigm’s studio and broadcast delivery with Wired Consulting’s audience strategy and distribution, the project evolved beyond a single live moment — becoming a scalable content programme with lasting reach and value.
