Event teams face tight timelines and complex logistics. Media companies need material that works across platforms and generally everyone is being asked to produce more with less.

One filming day can create content for far more than one video. When you plan with reuse in mind, a single shoot can give you a brilliant set of assets that live well beyond the project.

Why planning matters.

Many teams still see video as a one-off deliverable. You brief a single film… a crew shoots it, it gets edited and goes out. Then the opportunity ends.

When the cameras are already set up and your people are already there, you have a chance to capture more. Small changes in planning can unlock material for social, press, and internal comms without heavy costs or added stress.

With a little extra planning, the same minutes spent on an interview can deliver a short clip for social, a quote for a press release, a version for internal teams, or even a second message for a future season.

The problem we’re solving.

Most briefs are limited by budgets laid out for the year and so teams ask for only what they think they can afford. They rarely ask us for what they could get.

Content is tied to its first purpose and nothing more. Budgets feel tight because too much potential is left unused. Valuable opportunities pass by because no one thought to ask a simple question: while we’re filming, what else could we capture?

Turning an internal comms brief into a multi-channel content set.

Virgin Media O2 asked us to create an internal film about rural connectivity. The shoot took place at Cannon Hall Farm with TV presenter Jules Hudson. Two filming days were planned. The aim was clear and simple: create a story for internal audiences.

Once we explored the wider context, it became obvious there was more value to capture. Cannon Hall Farm already had a strong social profile. Jules Hudson already had good reach across his own channels. The client’s PR team could support press activity. Bringing these groups together unlocked a bigger set of outcomes from the same filming window.

From the same two days on site, the team created an internal film for staff, social videos for the media network, social content for Cannon Hall Farm, and a set of assets for Jules Hudson’s own channels. A full day of photography produced press images. We gathered quotes for PR use. A B-roll reel supported broadcasters.

Regional press coverage for the story was amazing. Social channels across all partners gained new content. The internal film still met its goal, but the reach grew across multiple audiences.

The extra cost was small. The lift in value was large. This all came from asking early in the process what else the shoot could deliver.

Using a digital event as a long-tail content generator.

A digital event for one of our media partners was another example. The two-hour broadcast took place in a hired studio and featured six speakers. Because we had built strong links with the team over earlier projects, post-event content was already part of the plan.

The set included the full broadcast, each speaker’s segment, and short clips in multiple formats for YouTube, LinkedIn, Instagram, and paid activity. With each clip edited for portrait, landscape, and square, the event supported wide distribution across channels.

Once the content went live, the reach was significant. The clips gained around 4.3 million views across major platforms. The campaign drove about 130,000 visits to a dedicated landing page. Instagram and LinkedIn reached more than 2.4 million impressions. YouTube views of thirty seconds or more totalled around 4.7 million.

We worked together with our partner to develop a delivery plan that tied in with their posting and channel strategy to maximise the views from what we were making.